A Strategic Showcase in Abu Dhabi In November 2023
Solveda, a prominent veterinary medicine and animal health company, marked a significant presence at VIV MEA 2023, held in Abu Dhabi, United Arab Emirates. This event, recognised as the leading B2B trade exhibition for animal husbandry in the Middle East and Africa (MEA) region, provided Solveda with a vital platform to present its extensive range of high-quality animal health products and solutions to a diverse international audience.
Event Overview and Solveda’s Role
VIV MEA 2023, the fourth edition of this premier “Feed to Food” exhibition, convened over 500 exhibitors from 50 countries, showcasing the latest innovations and developments across the animal protein production chain—including dairy, fish, poultry, eggs, cattle, goats, and camels. The event attracted a broad spectrum of professionals from the MENA region and beyond, emphasising the importance of animal health and husbandry in regional food security and agricultural development.
Within this dynamic environment, Solveda leveraged the opportunity to demonstrate its commitment to advancing veterinary medicine and animal health care. The company showcased its wide array of internationally certified products, designed to meet the specific needs of livestock producers in the Middle East and African markets. This participation followed Solveda’s initial debut at VIV MEA 2021, where it already impressed attendees with the scale and quality of its product portfolio.
Networking and Business Development
The exhibition facilitated direct engagement with key stakeholders, including distributors, veterinarians, farmers, and industry experts. Solveda’s presence at VIV MEA 2023 enabled the company to strengthen existing partnerships and explore new business opportunities within the region’s rapidly growing animal protein sector. The event’s comprehensive conference program, covering trends and challenges in dairy, poultry, and other sectors, also provided Solveda with insights to tailor its innovations and services more effectively to market demands.
Strategic Importance and Future Outlook
By participating in VIV MEA 2023, Solveda underscored its strategic focus on expanding its footprint in the Middle East and Africa, regions characterised by increasing demand for sustainable and effective animal health solutions. The company’s engagement at this event aligns with its vision to support the growth of the livestock industry through the provision of quality products and expertise.
Looking ahead, VIV MEA remains a vital platform for Solveda to showcase innovations, connect with industry leaders, and contribute to the advancement of animal husbandry in the MENA region. The successful conclusion of the 2023 edition reaffirms the event’s role as a cornerstone for international business and knowledge exchange in animal protein production.
In summary, Solveda’s participation in VIV MEA 2023 in Abu Dhabi was a strategic milestone, highlighting its dedication to enhancing animal health and supporting the evolving needs of livestock producers across the Middle East and Africa. This engagement not only elevated Solveda’s profile but also reinforced its position as a key player in the regional veterinary and animal health market.